Financially Responsible Marketing

Posts Tagged "website"

Designing Your Website to Support Investor Relations

Posted by on May 14, 2015

  Your website should work hand-in-hand with your IR presentation. You want it to: • Offer visitors easy access to critical information • Tell your story in a compelling fashion • Offer enough information to entice, but not so much as to overwhelm. Simple straightforward navigation Good navigation makes it easier for users to find what they want in one or two clicks. It’s obvious, fast, and intuitive. Think of what users will want to see and how quickly they can find it (rather than thinking “We have this information, where can we put it?”). As well, consider the fact that users are not...

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