Financially Responsible Marketing

Posts Tagged "marketing"

The Future of Construction Post COVID-19

Posted by on Jun 18, 2020

The Future of Construction Post COVID-19

Last month, The Empire Club of Canada hosted a live webcast discussion about the changes in the construction industry as a result of  COVID-19. While every business and sector has been touched by the pandemic in some way, construction was hit especially hard in Ontario because it was deemed an essential service. Safety measures had to be put into place immediately and tradespeople had to decide whether they felt safe enough to return to work. The experts included were: Gianni Aggozino, President and Partner, Network Mechanical Inc.; President, Metropolitan Plumbing and Heating Contractors...

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Doing an M&A? Is brand part of the conversation?

Posted by on Jun 17, 2015

  Of all the decisions that senior executives move through before and during a merger, the branding one is often neglected or outright ignored. During the heat of a merger may not be the right time to have this conversation but have it you must. Branding is not only the platform for all communication but also the essence of your business; without a strong brand, communication suffers, mergers struggle. Mistrust builds; relationships become strained; synergies don’t appear. It’s no wonder M&As can erode value instead of build it. The time to have this conversation is with your newly...

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Designing Your Website to Support Investor Relations

Posted by on May 14, 2015

  Your website should work hand-in-hand with your IR presentation. You want it to: • Offer visitors easy access to critical information • Tell your story in a compelling fashion • Offer enough information to entice, but not so much as to overwhelm. Simple straightforward navigation Good navigation makes it easier for users to find what they want in one or two clicks. It’s obvious, fast, and intuitive. Think of what users will want to see and how quickly they can find it (rather than thinking “We have this information, where can we put it?”). As well, consider the fact that users are not...

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Tactics For Lead Generation Offline

Posted by on Aug 28, 2014

Given the modern digital age and the increasing amount of time people are spending online, there has been such a rise in popularity of online marketing, and rightfully so. But what about “old school” tactics that now tend to be left out of the picture and replaced? Some offline tactics still apply today and can be extremely effective in driving more leads. Offline tactics are reliable and can produce more returns. Why not boost your online marketing efforts with some traditional offline marketing? Here are the two top offline tactics your company can exploit to create more leads and give...

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