Financially Responsible Marketing

Posts Tagged "IR"

Doing an M&A? Is brand part of the conversation?

Posted by on Jun 17, 2015

  Of all the decisions that senior executives move through before and during a merger, the branding one is often neglected or outright ignored. During the heat of a merger may not be the right time to have this conversation but have it you must. Branding is not only the platform for all communication but also the essence of your business; without a strong brand, communication suffers, mergers struggle. Mistrust builds; relationships become strained; synergies don’t appear. It’s no wonder M&As can erode value instead of build it. The time to have this conversation is with your newly...

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How to Write a Company Description

Posted by on Jun 3, 2015

Why is it so difficult to write a company description? One or two paragraphs, accurate and engaging, that tell investors who you are and what you do? If you’ve been assigned to the task, you already know it’s a challenge. Let’s start with the critical requirements You want your company description to: Be a snapshot of your business: who it serves, how it operates, what sets it apart. Demonstrate that you know your business and why it will be successful. Spark interest from investors. Two examples (these and later examples are fictional) 123 Capital Fund is a leading provider of growth...

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