Financially Responsible Marketing

Posts Tagged "IPO"

How to Write a Company Description

Posted by on Jun 3, 2015

Why is it so difficult to write a company description? One or two paragraphs, accurate and engaging, that tell investors who you are and what you do? If you’ve been assigned to the task, you already know it’s a challenge. Let’s start with the critical requirements You want your company description to: Be a snapshot of your business: who it serves, how it operates, what sets it apart. Demonstrate that you know your business and why it will be successful. Spark interest from investors. Two examples (these and later examples are fictional) 123 Capital Fund is a leading provider of growth...

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