Financially Responsible Marketing

Posts Tagged "ghostwriting"

How to use an external writer for content development

Posted by on Jun 24, 2015

Twenty years ago, content was barely a consideration for the VP Marketing of a B2B company. Now it’s a necessity for large firms and a critical differentiator for small-mediums. Fresh, engaging, informative content is how you show you are worthy of consideration – growing, evolving, a thought leader and keeping up with change.   Finding your writer Finding a good B2B writer is no easy task. You’re looking for the ability to write clearly and engagingly about intangible topics, business savvy, and marketing knowhow in a single person. Start by asking friends and colleagues for referrals...

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