Financially Responsible Marketing

Posts Tagged "CASL ready"

CASL: Canada’s tough new anti-spam legislation

Posted by on May 26, 2014

On July 1st Canada will bring in what may be the world’s strictest anti-spam legislation. Even if your organization has been following email best practices, CASL changes the game. In this post you’ll get a: Review of CASL Simple strategy for compliance List of CASL faqs. We’ll focus on emails, although CASL applies to texts and some phone messages as well. CASL lumps these commercial messages into CEMs: A commercial electronic message (CEM) is an electronic message whose direct or indirect goal is to encourage participation in a commercial/business activity. E-newsletters, electronic sale...

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