Financially Responsible Marketing

Posts Tagged "branding"

Doing an M&A? Is brand part of the conversation?

Posted by on Jun 17, 2015

  Of all the decisions that senior executives move through before and during a merger, the branding one is often neglected or outright ignored. During the heat of a merger may not be the right time to have this conversation but have it you must. Branding is not only the platform for all communication but also the essence of your business; without a strong brand, communication suffers, mergers struggle. Mistrust builds; relationships become strained; synergies don’t appear. It’s no wonder M&As can erode value instead of build it. The time to have this conversation is with your newly...

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