Financially Responsible Marketing

Posts Tagged "B2B Marketing"

Sponsorships – worth another look

Posted by on Jul 22, 2015

This month’s blog is written by Daniel Torchia, APR, Managing Director and Partner at Torchia Communications, a Public Relations agency and partner of Imaginis since 2003.  Torchia and Imaginis have collaborated on a number of projects, helping to plant seeds for our client’s successful business development.   As a communications professional who’s been exposed to agency life since my early teens, I’ve dabbled in almost every industry imaginable. While they’re all competitive and complex in their own right, in my opinion, the business of sponsorships is among the most cutthroat and...

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How to use an external writer for content development

Posted by on Jun 24, 2015

Twenty years ago, content was barely a consideration for the VP Marketing of a B2B company. Now it’s a necessity for large firms and a critical differentiator for small-mediums. Fresh, engaging, informative content is how you show you are worthy of consideration – growing, evolving, a thought leader and keeping up with change.   Finding your writer Finding a good B2B writer is no easy task. You’re looking for the ability to write clearly and engagingly about intangible topics, business savvy, and marketing knowhow in a single person. Start by asking friends and colleagues for referrals...

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