The Imaginis Manifesto
- Marketing is to sales as oxygen is to fire.
- Know thy target market.
- Every successful business in history has had successful marketing.
- All advertising is marketing, but marketing is much more than advertising.
- To market well to others, you must market well to yourselves.
- Marketing is an investment, not an expense.
- If you really want to help your customers get the results they want, listen.
- When marketing is done right, it’s hard to go wrong.
- Trust in the process.
- You have a feeling that marketing will work for you. You are right.