Financially Responsible Marketing


The Imaginis Manifesto


  1. Marketing is to sales as oxygen is to fire.
  2. Know thy target market.
  3. Every successful business in history has had successful marketing.
  4. All advertising is marketing, but marketing is much more than advertising.
  5. To market well to others, you must market well to yourselves.
  6. Marketing is an investment, not an expense.
  7. If you really want to help your customers get the results they want, listen.
  8. When marketing is done right, it’s hard to go wrong.
  9. Trust in the process.
  10. You have a feeling that marketing will work for you. You are right.