Financially Responsible Marketing

Healthcare is hopping – on the digital front

Posted by on May 18, 2016


The digital influence has been upending industries and institutions for decades. Now it’s healthcare’s turn. Check out our Spring Newsletter here. It’s packed with, exciting innovations, and medical ideas you’ve never heard of – homegrown in Canada!

The new $2.7-billion Oakville Trafalgar Memorial Hospital is a perfect example … wireless, automatic updating of patient records … self-check-in, through kiosks … and a massive, ice-storm-proof data room. Plus wearable sensors, and drug-mixing robots.

One of the most interesting things about the hospital is the change in design focus. “They’ve built a skeleton that allows them to add on the new applications that come along,” says Dan Madon, Cisco vice-president for Canadian Public Sector.[1]

But the ‘skeleton’ that Madon refers is not nursing stations, or patient rooms, or the layout of various medical areas. It’s the technological infrastructure. Altaf Stationwala, CEO of Mackenzie Health, which is building a similar advanced hospital, estimates that the technology component is close to 30-40% of hospital projects today. Just 15 or 20 years ago, it was 10%.

In fact, according to a recent Globe and Mail article[2], the only thing we can be certain of in the future of health care is the increased use of data.

Which may sound a bit dull … until you see the tremendous innovation and opportunity it brings!


[2] ibid.