Financially Responsible Marketing

Content Lead Magnets – Creating Good Content

Posted by on Dec 15, 2014

Creating good contentA lot of people may come to your site. Some of them might be ready to make a purchase there and then but vast majority of people won’t. With strategic, highly relevant content on your website, you get the attention of people who are most likely to become a customer.

You don’t want just any traffic on your site, you want the right traffic. You want the people who are most likely to become leads and ultimately, long-term customers.

Some of the most important tools to attract the right users to your site are:

Blogging- A blog is the best way to attract new visitors to your website. In order to get found by the right prospective customers, you must create educational content that speaks to them and answers their questions.

Creating interesting and engaging content on your blog will help you get discovered via social media as people share your posts on social networks, all of which help expose your business to new audiences.

Social Media- Take advantage of social media websites. You must share remarkable and valuable information on social networks and engage with your prospective customers. Interact on social websites where your ideal buyers spend most of their time.

Search Engine Optimization- Customers usually start their buying process by using search engines such as Google to find something they have questions about. Which means you need to make sure you are appearing when they search. In order to do this, you need to carefully pick keywords on your website and build links around the terms your ideal buyers are searching for. Every keyword-rich page on your website is one more opportunity for you to show up in search engines and drive traffic to your website.

Once you’ve got the right visitors to your site, the next step is to convert those visitors into leads by receiving their contact information and having them continue conversation with your business.