The Future of Construction Post COVID-19
Last month, The Empire Club of Canada hosted a live webcast discussion about the changes in the construction industry as a result of COVID-19. While every business and sector has been touched by the pandemic in some way, construction was hit especially hard in Ontario because it was deemed an essential service. Safety measures had to be put into place immediately and tradespeople had to decide whether they felt safe enough to return to work. The experts included were: Gianni Aggozino, President and Partner, Network Mechanical Inc.; President, Metropolitan Plumbing and Heating Contractors...
Read MoreTop 5 marketing New Year’s resolutions that you can stick too
If you haven’t already, it’s time to start planning your marketing for 2019. To start the year off right, there are a few must do marketing activities to gain success in the New Year. Here are my top 5 marketing New Year’s resolutions to help get you started.
Read MoreStep 3 of B2B marketing: how to develop your content mix
Now that you know who you are talking to and what you want to say, you need to decide how and where you want to deliver your messages. Determine what types of content you want to create There are a many ways to deliver your message. Each one can provide the right amount of information to answer the questions a prospect has in their stage of the buying process. For prospects who have realized they have a problem (awareness), you want to deliver short and concise descriptive content to help them identify what solutions are available. Once they’ve determined how they’d like to solve their...
Read MoreStep 2 of B2B marketing: the 6 steps to creating the right marketing message
You’ve defined your marketing targets, the people you need to reach. You’ve created the personas. Excellent work! Now you’re on step 2 – creating the message. Get ready for three parts perspiration, one part inspiration. It’s not easy. Over the years, I’ve learned that iteration is key to finding the right message, or to put it another way, time. Start with an idea, discuss it with one or more colleagues, move forward, argue, rethink, rehash. Lather rinse repeat. Note – we’re not talking about the actual words in your content here. We’re talking about the message you want to get across, the...
Read MoreFive Insightful Growth, Innovation and Marketing Ideas for Tech Companies
Imaginis’ President, Melanie Dowhaniuk and Director of Marketing, Sean Cotnam, share perspectives on key themes and ideas presented by influential speakers at the Elevate Toronto Festival 2017. By Melanie Dowhaniuk and Sean Cotnam Three days, 5,000 tech industry professionals and more than 100 inspiring speakers at 70 different venues. The vibrant and engaging Elevate Toronto Festival was a strong representation of the immense support for technology, high-caliber talent and vast resources that have moved Toronto up the ranks in the tech scene. As the third largest and fastest growing...
Read MoreHappy 150th Birthday Canada!!
Happy Canada Day!! It’s Canada’s 150th birthday and like everyone, we’re ready to celebrate. If you can’t make it to Ottawa but you’re around the city of Toronto, check out these awesome events and activities to celebrate with us. Where to celebrate Canada Day 150 if you can’t make it to Ottawa Wishing you and your families a Happy Canada Day Eh!!
Read More