Financially Responsible Marketing

Social Media

How to Use Social Media in Investor Relations

Posted by on Jun 10, 2015

Let’s start with the role of Investor Relations (IR) IR’s role is to provide relevant, correct, timely and understandable information about the company to shareholders (institutional and retail), the media, customers, and the general public. What can you post? What can’t you? Here’s a quick guide to what IR teams can and cannot post through social media. Overall, social media’s role is to boost visibility – while it can add to traditional vehicles for communication, it cannot supplant them. Controlling the message is critical in IR; make sure you have internal guidelines for social media, so...

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Building Trust Through Social Media

Posted by on Nov 12, 2012

Social Media marketing has been a hot topic for a few years, but can this media platform build trust and credibility in your brand to ultimately improve sales and positively affect your bottom line? Trust is an important aspect in the development of any relationship.  Without trust, brands can only reach a certain level of commitment and engagement from the consumer.  Traditionally, many brands used PR strategies to reach out and build a trusting relationship with potential buyers.  In the digital age, Social Media is similar to traditional PR, but with the added benefits of being immediate...

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Enhancing Social Media

Posted by on Jun 7, 2012

As Social Media continues to grow, develop and emerge as a powerful marketing tool, it’s no longer sufficient to be ‘present’ in the Social Media web space.  How do you ensure that your corporate message is meaningful, and your brand is effectively connecting to your target audience? Your investment of both resources and finances into a Social Media campaign should garner a favourable return and support the corporate goals and image of your company, while engaging new customers and creating a dialogue about your brand. Here are some key learnings on Social Media that you can implement for...

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