Financially Responsible Marketing

Presentations

Five Insightful Growth, Innovation and Marketing Ideas for Tech Companies

Posted by on Sep 20, 2017

Imaginis’ President, Melanie Dowhaniuk and Director of Marketing, Sean Cotnam, share perspectives on key themes and ideas presented by influential speakers at the Elevate Toronto Festival 2017. By Melanie Dowhaniuk and Sean Cotnam Three days, 5,000 tech industry professionals and more than 100 inspiring speakers at 70 different venues. The vibrant and engaging Elevate Toronto Festival was a strong representation of the immense support for technology, high-caliber talent and vast resources that have moved Toronto up the ranks in the tech scene. As the third largest and fastest growing...

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Presenting Your Kickass Investor Relations Deck, part 2 of 2

Posted by on May 27, 2015

This is the second of two posts on how to create a successful Investor Relations (IR) deck. In the first, we focused on how to build your IR presentation deck. This post focuses on presenting your slides.   If your audience doesn’t ask questions about your investment opportunity, you know your message has not been received. Here are five steps to engaging your investor audience so that they ask those critical questions. Keep in mind that for a successful IR presentation, you present to your audience, not reading. This alone will protect you from the errors that derail most...

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How to Build a Kickass Investor Relations Deck, part 1 of 2

Posted by on May 20, 2015

This is the first of two related posts on how to create a successful Investor Relations (IR) deck.  In this post, we focus on how to build your IR presentation deck.  The second will focus on presenting your slides. Engaging the street Presenting to investors is not easy. You’re asking flat-out for funds and support from the buy-side, a tough crowd that has seen countless presentations from countless presenters. You need to appeal to analysts, portfolio managers, and portfolio analysts. To engage the street, you need a good story. Your investor audience wants your story to be:...

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