Financially Responsible Marketing

Market Planning

HELP! I need marketing but I don’t know where to start?

Posted by on May 7, 2019

Whether you’ve never marketed before or want to spend more time focusing on marketing, the question always comes up, where should we spend our marketing dollars? At Imaginis, we always start with a baseline marketing strategy to help build out the activities for our customer’s marketing plans.   Building the foundation for marketing strategy First, start by outlining your marketing goals. Without defined goals, your marketing efforts won’t be targeted. For those starting their marketing journey, start with one or two quantifiable goals to keep your efforts simple. For those who’ve...

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Top 5 marketing New Year’s resolutions that you can stick too

Posted by on Dec 19, 2018

If you haven’t already, it’s time to start planning your marketing for 2019. To start the year off right, there are a few must do marketing activities to gain success in the New Year.  Here are my top 5 marketing New Year’s resolutions to help get you started.

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Step 3 of B2B marketing: how to develop your content mix

Posted by on Jun 7, 2018

Now that you know who you are talking to and what you want to say, you need to decide how and where you want to deliver your messages. Determine what types of content you want to create There are a many ways to deliver your message.  Each one can provide the right amount of information to answer the questions a prospect has in their stage of the buying process. For prospects who have realized they have a problem (awareness), you want to deliver short and concise descriptive content to help them identify what solutions are available. Once they’ve determined how they’d like to solve their...

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Step 1 of B2B marketing: Catch the attention of the right people

Posted by on Mar 21, 2018

Our ideal client is a thriving business that we call Ready for Takeoff (RfT). RfT frequently operates nationally or internationally. Typically they’re in the tech space – IT-related, or industrial/engineering. They might build infrastructure ­– consult to manufacturers ­– be a leading-edge digital innovator. Their people are seriously impressive. They know their stuff. No question, RfT has the skills and resources to grow beyond their original customer base. But they need help. The sales team isn’t enough; word of mouth isn’t going to be enough to get them to their sales goals. Anything...

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Is marketing a black hole? Or the only path to real growth? Part 2 of 2

Posted by on Mar 1, 2017

If you missed part 1 of this two-part post, and you aren’t sure where to invest for your next phase of growth – check out our why now post to learn just how much the world’s leaders spend on marketing. (We think it will surprise you!) 5 considerations before you step up And if you are back to find out about how to help your sales teams accelerate your next phase of growth, read on! Budget! Your marketing budget should be based on your organization’s anticipated yearly revenue.  At Imaginis, we recommend 5% as the optimal figure, with a minimum of 3%. In other words, if you estimate you will...

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Where does marketing sit in the IPO process? Front and centre!

Posted by on Feb 22, 2016

Too often, when a new company initiates an IPO, prospective stakeholders gripe that the business lacks the communication tools to successfully go public. And they’re right! When you decide to go public, you need that well-packaged, focused story to differentiate yourself from the competition. To demonstrate your hard-working management team. But how? Your slides aren’t working. Your story isn’t selling. And you don’t know why.   You’re targeting a new, different audience Your objective, as in every marketing effort, is to tell a clear story to build interest and awareness. Just as you...

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