Financially Responsible Marketing

Lead Generation

Help! I’m lost in lead generation – how do I actually make it work?

Posted by on Feb 9, 2018

Number one goal of all our customers? Lead generation. Sounds good. But how?   Two types of leads In the world of marketing, there are two types of leads ­– marketing leads and sales leads: A marketing lead is a person who has identified themselves as being interested in a service or product offered through a marketing campaign. They become a qualified lead only when they provide contact info. Once qualified, we have a sales lead.  That lead can now be vetted by a salesperson to weigh their interest and capacity for making a purchase.   Now let’s talk lead generation Lead...

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