Financially Responsible Marketing

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The Future of Construction Post COVID-19

Posted by on Jun 18, 2020

The Future of Construction Post COVID-19

Last month, The Empire Club of Canada hosted a live webcast discussion about the changes in the construction industry as a result of  COVID-19. While every business and sector has been touched by the pandemic in some way, construction was hit especially hard in Ontario because it was deemed an essential service. Safety measures had to be put into place immediately and tradespeople had to decide whether they felt safe enough to return to work. The experts included were: Gianni Aggozino, President and Partner, Network Mechanical Inc.; President, Metropolitan Plumbing and Heating Contractors...

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Make your 2017 content dollar go farther, with these 4 golden rules

Posted by on Jan 4, 2017

Investment in content marketing continues to rise. But with higher investment comes higher accountability. Need to make your 2017 dollar go even farther than 2016s? Try following these four golden rules. Because it’s not just about quality, it’s about your ability to leverage content – to earn maximum engagement and results. 4 Golden Rules To Live By In Your Content Marketing  

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How to use an external writer for content development

Posted by on Jun 24, 2015

Twenty years ago, content was barely a consideration for the VP Marketing of a B2B company. Now it’s a necessity for large firms and a critical differentiator for small-mediums. Fresh, engaging, informative content is how you show you are worthy of consideration – growing, evolving, a thought leader and keeping up with change.   Finding your writer Finding a good B2B writer is no easy task. You’re looking for the ability to write clearly and engagingly about intangible topics, business savvy, and marketing knowhow in a single person. Start by asking friends and colleagues for referrals...

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