Financially Responsible Marketing

Buyer Persona

Step 1 of B2B marketing: Catch the attention of the right people

Posted by on Mar 21, 2018

Our ideal client is a thriving business that we call Ready for Takeoff (RfT). RfT frequently operates nationally or internationally. Typically they’re in the tech space – IT-related, or industrial/engineering. They might build infrastructure ­– consult to manufacturers ­– be a leading-edge digital innovator. Their people are seriously impressive. They know their stuff. No question, RfT has the skills and resources to grow beyond their original customer base. But they need help. The sales team isn’t enough; word of mouth isn’t going to be enough to get them to their sales goals. Anything...

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Build buyer personas for a higher ROI on your B2B marketing

Posted by on Apr 26, 2017

Turning a B2B prospect into a customer is not a simple process. It takes time to cultivate the relationship and build the necessary trust. Before a prospect becomes a customer, in most instances, you will have met virtually or in-person. Possibly presenting a deck that speaks to the offering you have, and how it will help them solve their problem. But before that happens, you have to do the marketing. Make them aware you exist. Help them understand how you can help them solve their issues. Become the Advil to their headaches. And in order to do this, you must find them. That way, you can...

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