Financially Responsible Marketing

Budgeting

The First Step of Developing a Strategic Marketing Plan

Posted by on Dec 18, 2013

The first step of developing a strategic marketing plan is defining business mission and objectives.  As a marketer, you should already be aware that effective marketing strategies are essential for ultimate financial success of any small or large business. Of course, effective marketing doesn’t just happen by itself.  If you want to strengthen your marketing strategy, you must go beyond what is talked about in your business plan and focus solely on those strategies separately, in the form of a detailed and focused marketing plan. You will find that there are many benefits to carefully...

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Entertaining Clients On A Budget

Posted by on May 17, 2012

One on one interaction with your top clients is an excellent way to win contracts, get to know more about your consumer’s business and gain favour when a client relationship has faced a hardship, but who has the budget?  Entertaining your business partners while not breaking the bank can be challenging to any small business owner. Whether over drinks, dinner or a round of golf, entertaining important clients is a great way to deepen connections, build rapport, develop loyalty and finalize the details on valuable business contracts.  In a small or growing business, budgets are often tight,...

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