Financially Responsible Marketing

B2B Marketing

The Future of Construction Post COVID-19

Posted by on Jun 18, 2020

The Future of Construction Post COVID-19

Last month, The Empire Club of Canada hosted a live webcast discussion about the changes in the construction industry as a result of  COVID-19. While every business and sector has been touched by the pandemic in some way, construction was hit especially hard in Ontario because it was deemed an essential service. Safety measures had to be put into place immediately and tradespeople had to decide whether they felt safe enough to return to work. The experts included were: Gianni Aggozino, President and Partner, Network Mechanical Inc.; President, Metropolitan Plumbing and Heating Contractors...

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HELP! I need marketing but I don’t know where to start?

Posted by on May 7, 2019

Whether you’ve never marketed before or want to spend more time focusing on marketing, the question always comes up, where should we spend our marketing dollars? At Imaginis, we always start with a baseline marketing strategy to help build out the activities for our customer’s marketing plans.   Building the foundation for marketing strategy First, start by outlining your marketing goals. Without defined goals, your marketing efforts won’t be targeted. For those starting their marketing journey, start with one or two quantifiable goals to keep your efforts simple. For those who’ve...

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Top 5 marketing New Year’s resolutions that you can stick too

Posted by on Dec 19, 2018

If you haven’t already, it’s time to start planning your marketing for 2019. To start the year off right, there are a few must do marketing activities to gain success in the New Year.  Here are my top 5 marketing New Year’s resolutions to help get you started.

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Step 4 of B2B marketing: At the right time

Posted by on Jul 2, 2018

This is the fourth and final step in the Imaginis B2B marketing process. After the first three steps, you know who you’re speaking to, where they consume content and what kind of information will resonate. For this final step, you’re focused on the when. Your goal is to convert – to drive prospects through to a sale – in a timely fashion. Nurture leads into clients The previous 3 steps helped you gather the right content in the right medium to generate reach (driving clients to your website) and enable action (encouraging engagement and signups to generate leads). Now we need to nurture and...

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Step 3 of B2B marketing: how to develop your content mix

Posted by on Jun 7, 2018

Now that you know who you are talking to and what you want to say, you need to decide how and where you want to deliver your messages. Determine what types of content you want to create There are a many ways to deliver your message.  Each one can provide the right amount of information to answer the questions a prospect has in their stage of the buying process. For prospects who have realized they have a problem (awareness), you want to deliver short and concise descriptive content to help them identify what solutions are available. Once they’ve determined how they’d like to solve their...

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Step 2 of B2B marketing: the 6 steps to creating the right marketing message

Posted by on Apr 26, 2018

You’ve defined your marketing targets, the people you need to reach. You’ve created the personas. Excellent work! Now you’re on step 2 – creating the message. Get ready for three parts perspiration, one part inspiration. It’s not easy. Over the years, I’ve learned that iteration is key to finding the right message, or to put it another way, time. Start with an idea, discuss it with one or more colleagues, move forward, argue, rethink, rehash. Lather rinse repeat. Note – we’re not talking about the actual words in your content here. We’re talking about the message you want to get across, the...

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