Financially Responsible Marketing

Benefits of a hosted CRM solution

Posted by on Oct 14, 2011

Regardless of the size of a company, personalized marketing is a key to connecting and impacting your customer base.  Today’s Customer Relationship Management (CRM) solutions aim to recapture the personalized customer service provided by traditional ‘mom-and-pop’ shops but deliver on high-tech analytics, collaborative platforms and automated processing.

Here are some of the benefits of a hosted CRM solution

  • Sales Force Automation
    • CRM platforms empower sales teams with immediate insight into customer buying patterns, help managers more accurately forecast future sales, use real time sales figures to adjust production cycles and enable accurate assessments of sales team performance.
  • Marketing
    • Helps marketing teams better manage and design campaigns, connect with the consumer base through personalized communication, streamline communication strategies, link revenue to specific advertising initiatives and adjust budgets
  • Service and Support
    • CRM solutions enable businesses to provide prompt customer service, accurate product support, call-center service and proactive IT help-desk assistance
  • Analytics
    • By gathering information from multiple data sources and storing it in a centralized location, a hosted CRM solution can generate real-time graphical and customized reports to allow businesses to better allocate resources, gain strategic insights and optimize enterprise platforms.

What tools or programs does your company currently use to manage customer relationships? A customized CRM solution may help to streamline your marketing and sales initiatives.