Financially Responsible Marketing

Posts by Sean

HELP! I need marketing but I don’t know where to start?

Posted by on May 7, 2019

Whether you’ve never marketed before or want to spend more time focusing on marketing, the question always comes up, where should we spend our marketing dollars? At Imaginis, we always start with a baseline marketing strategy to help build out the activities for our customer’s marketing plans.   Building the foundation for marketing strategy First, start by outlining your marketing goals. Without defined goals, your marketing efforts won’t be targeted. For those starting their marketing journey, start with one or two quantifiable goals to keep your efforts simple. For those who’ve...

Read More

Top 5 marketing New Year’s resolutions that you can stick too

Posted by on Dec 19, 2018

If you haven’t already, it’s time to start planning your marketing for 2019. To start the year off right, there are a few must do marketing activities to gain success in the New Year.  Here are my top 5 marketing New Year’s resolutions to help get you started.

Read More

Step 4 of B2B marketing: At the right time

Posted by on Jul 2, 2018

This is the fourth and final step in the Imaginis B2B marketing process. After the first three steps, you know who you’re speaking to, where they consume content and what kind of information will resonate. For this final step, you’re focused on the when. Your goal is to convert – to drive prospects through to a sale – in a timely fashion. Nurture leads into clients The previous 3 steps helped you gather the right content in the right medium to generate reach (driving clients to your website) and enable action (encouraging engagement and signups to generate leads). Now we need to nurture and...

Read More

Step 3 of B2B marketing: how to develop your content mix

Posted by on Jun 7, 2018

Now that you know who you are talking to and what you want to say, you need to decide how and where you want to deliver your messages. Determine what types of content you want to create There are a many ways to deliver your message.  Each one can provide the right amount of information to answer the questions a prospect has in their stage of the buying process. For prospects who have realized they have a problem (awareness), you want to deliver short and concise descriptive content to help them identify what solutions are available. Once they’ve determined how they’d like to solve their...

Read More

Help! I’m lost in lead generation – how do I actually make it work?

Posted by on Feb 9, 2018

Number one goal of all our customers? Lead generation. Sounds good. But how?   Two types of leads In the world of marketing, there are two types of leads ­– marketing leads and sales leads: A marketing lead is a person who has identified themselves as being interested in a service or product offered through a marketing campaign. They become a qualified lead only when they provide contact info. Once qualified, we have a sales lead.  That lead can now be vetted by a salesperson to weigh their interest and capacity for making a purchase.   Now let’s talk lead generation Lead...

Read More