Financially Responsible Marketing

Posts by Lisa Chicules

Define your UVP for marketing that drives results

Posted by on Dec 2, 2015

You and your UVP Your Unique Value Proposition (UVP), identifies what makes your organization unique – what you can do that no one else can. It’s a key component of developing your brand. Defining your UVP should inform every aspect of your marketing strategy, including your logo design and visual brand, and all aspects of your marketing outreach, including website, investor relations presentation, branded materials, and so on. Not to mention, it informs your customers as to why they should pick you over your competitor.   Take the time upfront – it pays off! Taking the time upfront to...

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Doing an M&A? Is brand part of the conversation?

Posted by on Jun 17, 2015

  Of all the decisions that senior executives move through before and during a merger, the branding one is often neglected or outright ignored. During the heat of a merger may not be the right time to have this conversation but have it you must. Branding is not only the platform for all communication but also the essence of your business; without a strong brand, communication suffers, mergers struggle. Mistrust builds; relationships become strained; synergies don’t appear. It’s no wonder M&As can erode value instead of build it. The time to have this conversation is with your newly...

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