Financially Responsible Marketing

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Building a marketing relationship is a wooing process

Posted by on Nov 21, 2017

You’ll need expertise, energy, discipline – and good timing   Decades before the dawn of the digital world, sales managers focused on keeping the sales funnel full. Continually bringing new prospects to the top of the funnel, with the qualified leads moving through to a closed sale. Today, online, it’s the same story. But it’s now known as a TOFU-MOFU-BOFU world, and the steps to move qualified prospects on to a sale are more clearly defined and are connected to specific actions: TOFU: top of the funnel – possible prospect MOFU: middle of the funnel – interested but not committed BOFU:...

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Five Insightful Growth, Innovation and Marketing Ideas for Tech Companies

Posted by on Sep 20, 2017

Imaginis’ President, Melanie Dowhaniuk and Director of Marketing, Sean Cotnam, share perspectives on key themes and ideas presented by influential speakers at the Elevate Toronto Festival 2017. By Melanie Dowhaniuk and Sean Cotnam Three days, 5,000 tech industry professionals and more than 100 inspiring speakers at 70 different venues. The vibrant and engaging Elevate Toronto Festival was a strong representation of the immense support for technology, high-caliber talent and vast resources that have moved Toronto up the ranks in the tech scene. As the third largest and fastest growing...

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Happy 150th Birthday Canada!!

Posted by on Jun 30, 2017

Happy Canada Day!! It’s Canada’s 150th birthday and like everyone, we’re ready to celebrate.  If you can’t make it to Ottawa but you’re around the city of Toronto, check out these awesome events and activities to celebrate with us. Where to celebrate Canada Day 150 if you can’t make it to Ottawa Wishing you and your families a Happy Canada Day Eh!!

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Build buyer personas for a higher ROI on your B2B marketing

Posted by on Apr 26, 2017

Turning a B2B prospect into a customer is not a simple process. It takes time to cultivate the relationship and build the necessary trust. Before a prospect becomes a customer, in most instances, you will have met virtually or in-person. Possibly presenting a deck that speaks to the offering you have, and how it will help them solve their problem. But before that happens, you have to do the marketing. Make them aware you exist. Help them understand how you can help them solve their issues. Become the Advil to their headaches. And in order to do this, you must find them. That way, you can...

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Make your 2017 content dollar go farther, with these 4 golden rules

Posted by on Jan 4, 2017

Investment in content marketing continues to rise. But with higher investment comes higher accountability. Need to make your 2017 dollar go even farther than 2016s? Try following these four golden rules. Because it’s not just about quality, it’s about your ability to leverage content – to earn maximum engagement and results. 4 Golden Rules To Live By In Your Content Marketing  

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